The anonymous chat app Yik Yak announced Friday that the company will be closing its services for good.
At its peak, the app was valued at $400 million and reached into the top 10 most downloaded apps in 2014, the year of its release. Yik Yak was able to gain a large following of users usually in the high schooler range.
After its heyday, the app began seeing a decline in users and a rise in anonymous bullying and harassment, adding to controversy about its use around schools and subsequently caused it to be banned in some areas.
As Yik Yak continued to collapse, in December 2016 the company had laid off 60% of their employees. The app kept obtaining bad revivews in the app store, where at the time of the lay offs, dropped below the top 1,500 most downloaded apps.
As the app comes to a close, there is not much to say about what is next for company as a whole, but some of their engineers will be joining the tech giant Square in their Atlanta office.
In their final announcement, the company states that they will be "tinkering around with what’s ahead for our brand, our technology, and ourselves."
Update, 3:00 p.m. Saturday 8th: The Yik Yak blog is now down.